Promote consumption of agricultural products on GrabMart

Consumers can buy Dien pomelo, Tien Giang oranges, Cao Bang dried bamboo shoots, kitchen buffalo meat... on GrabMart with many incentives.

On December 21, the Trade and Investment Promotion Center - Vietnam Cooperative Alliance (ITPC-VCA) and Grab Vietnam signed a cooperation agreement to deploy an online store on GrabMart. Cooperation to promote digital transformation for cooperatives, agricultural production and business households, as well as increase consumption of agricultural products during the 2023 Lunar New Year to consumers in Hanoi.

Accordingly, ITPC-VCA's online store on GrabMart is expected to sell regional specialties such as Dien pomelo, Tien Giang crockery, Cao Bang dried bamboo shoots, Dien Bien vermicelli, kitchen buffalo meat, kitchen hog, etc. Moc Chau dried mango and traditional five-fruit trays. During this period, users will receive a discount of 17,000 VND in delivery fee when making a purchase.

Grab representatives and ITPC representatives take photos at the signing ceremony of cooperation to deploy an online store on GrabMart. Photo: Grab
Grab representatives and ITPC representatives take photos at the signing ceremony of cooperation to deploy an online store on GrabMart. Photo: Grab
In the long term, the two sides cooperate in implementing key activities such as supporting agricultural producers to register for sale, operate and consume agricultural products on the Grab platform. ITPC-VCA will introduce and update quality agricultural producers participating in the booth on the technology market. In addition, Grab will support the process of opening an online store, guide agricultural producers to register to participate and put their products on sale on GrabMart, and advise on how to manage and operate orders. through a technology platform, enhancing the digital skills of agricultural producers.

Mr. Vu Quang Phong, General Director of Trade and Investment Promotion Center, Vietnam Cooperative Alliance said: "The signing of cooperation agreement to open a booth on GrabMart is the solution to overcome the practical difficulties of cooperatives in proactively transforming business with the digital platform, system administration, human resources, helping cooperatives have more safe and effective channels to promote sales, streamlining the apparatus" .

On the side of Grab Vietnam, Ms. Nguyen Thi My Hanh, Deputy CEO shared, cooperates with ITPC-VCA to bring quality agricultural products to users nationwide, thereby creating more income opportunities. for driver partners, especially during the upcoming Lunar New Year. "More importantly, the cooperation between the two sides also contributes to opening up a new sustainable and effective sales channel for farmers and agricultural cooperatives, thereby accelerating the digital transformation process in the field of agriculture. agriculture according to the Government's orientation," said Ms. My Hanh.

This cooperation activity is within the framework of a four-way memorandum of understanding signed between the Department of Agricultural Products Processing and Market Development (Agrotrade), the Department of Enterprise Development (AED), ITPC and Grab Vietnam. in June 2021, and a memorandum of understanding with ITPC-VCA signed in June.

With the goal of supporting digital transformation and connecting consumption in the agricultural sector, in 2022, Grab and its partners have implemented many digital skills training and digital transformation support programs for more than 800 partnerships. agricultural communes in some provinces and cities. Especially, with the campaign "Summer Fruit Festival 2022" on GrabMart, Grab has supported the consumption of more than 100 tons of specialty fruits.

The Dan