南宁企业家展示如何让越南农产品更容易进入中国

Chairman of Nanning Business Association (Guangxi, China) made many proposals to help Vietnamese fruit easily export to this country.

Sharing at the Forum on Agricultural Product Connection on December 10, Mr. Bob Wang, Chairman of Nanning Business Association, assessed that Vietnam's fruit exports to China are still inferior to Thailand. Although both are major fruit exporters of Southeast Asia to a market of 1.4 billion people, Thailand's export turnover is up to 8.5 billion USD, while Vietnam's peak is only 3.2. billion USD.

To improve this problem, first, Mr. Bob Wang suggested that Vietnam strictly control the quality of fruit; develop unified rules to ensure that the collection and treatment of products meet international standards, without using chemicals or pesticides that violate regulations. Similarly, the packaging and sales process must also be strict and quality.

"Vietnam should apply a quality and traceability system when exporting fruit," he added.

Second, this businessman said, many fruit production enterprises in Vietnam lack understanding of the trend in China - only selling passively without really understanding the market.

"When China's wholesale markets open in the morning, Thai traders can often capture prices quickly and sell products efficiently, while Vietnamese traders are slower," said Bob Wang. Therefore, he believes that Vietnam needs to build a new agricultural model that closely connects producers and sellers, and can grasp the latest market information.

He also suggested that the Vietnamese Government set up an agency to promote trade and agricultural products with China to help build brands and market products in this billion-people market. Having a permanent office or online shopping channel will give Chinese buyers more convenient access to goods through fewer intermediaries.

Agreeing with this opinion, Mr. Dinh Gia Nghia, Deputy General Director of Dong Giao Food Export Joint Stock Company shared that, despite being an important market, the promotion of trade with China is still not commensurate with the regulations. tissue.

"China is no longer an easy market. Standards of specifications, designs and quality are now not inferior to the US and Europe," he said, noting trade barriers and quality regulations. products in this country are very serious, clear.

Accordingly, he assessed, sooner or later China will apply strict inspection of pesticide residues, so authorities and businesses should soon advise farmers about this country's standards. to facilitate future export.

Or with durian alone, he said, besides fresh products, Vietnam also needs to promote frozen products because the export value of products is very high. According to a survey of Dong Giao, at peak times, frozen durian can reach 13,000 - 15,000 USD per ton of product.

"In the near future, when China starts to control the epidemic and opens its doors to the world, the demand in the vegetable, root and fruit industry will increase very high. If we soon catch up with this wave of consumption, it will be very good," Nghia said.

Sharing more, Ms. Tra My, President of the Provisional Vietnamese Business Association in China, noted that Vietnamese businesses also need to pay attention to brand protection when exporting to this market. "Do not bring goods to the fair, find a distributor only to find out that there is no brand," she said. According to her, the temporary Vietnamese Business Association in China is providing free support for Vietnamese businesses to protect their trademarks and logos before entering the Chinese market.

Vietnamese businesses also need to find importers or distributors who have economic potential, have good sales channels, and have a team dedicated to developing the brand of Vietnamese agricultural products.

In addition, Ms. Tra My also said that Vietnamese enterprises should change their thinking, should not sell what they have, but should research and enter more customarily into the market they need to penetrate.

For example, with bird's nest, this is a product for the rich, it is necessary to have a clear and reputable brand. "They will not buy Vietnamese bird's nest but buy bird's nest with a famous Vietnamese brand," she said. Accordingly, Vietnam should learn from the ways of Indonesia and Malaysia, which account for 100% of the market share of bird's nest in China at the rate of 60.9% and 30.1%. "Vietnamese goods that want to enter China must take a methodical step," Ms. Tra My shared.